Home / News / News / 'Retail & Connected, Smart Lighting. Can it be awesome?

'Retail & Connected, Smart Lighting. Can it be awesome?

On the first day of the LuxLive 2016 exhibition in London, one of Europe’s largest lighting events, hundreds of visitors gathered at the IoT Arena to hear Neil Salt, Aurora’s Managing Director of the IoT Division and Chief Marketing Executive, present his views on ‘Retail & Connected Lighting. Can it be awesome?’.

Embrace new disruptive technology to succeed

Highlighting technologies that have proved disruptive in the past, Neil warned that what is around the corner will be equally as turbulent. He says “It’s not a time to be complacent about technology and the benefits it can provide”.

He explained how history has demonstrated that those unwilling or are too slow to change become victims of the disrupters, as well as revealing the companies already adopting change and what the value will be to those who embrace this technology.

“Consumers are becoming increasingly empowered. They want what they want, when they want it. This is ‘internet of me’... the connected environment can deliver to them information when and as they want it.”

Enhanced opportunities, increased revenues

Explaining why retailers stand to gain the most from connected lighting, Neil highlights the opportunities available that will lead to enhanced revenues, increased consumer engagement and significant value beyond illumination. He cites Amazon and Domino’s pizza as examples of companies that are endeavouring to remain at the forefront by keeping up with technology and meeting new customer demands and expectations. 

Mark Halper, a freelance technology journalist hosting the event, brings the talk to an end with a Q&A session.

Watch the video



Upcoming Events


EuroShop 2017

Aurora will be exhibiting its new Smart retail display lighting at EuroS...

Join Our Mailing List

The latest news & special offers, right to your inbox!

Don't worry. We know you value your privacy, which is exactly why we won’t share your information with anyone else.

Connect Across the Web

Connect & Share:

View Photos & Videos:

Browse Catalogues:

Registered UK Address: Aurora Ltd | 16 Alban Park | Hatfield Road | St. Albans | AL4 0JJ | England

TEL: +44 (0) 1727 83 66 11 | FAX: +44 (0) 1727 83 66 22

© 1999 - 2016


Select Location & Language

Aurora Lighting is a global organization serving markets around the world. Please select your region, or click below to visit our Global site to view our 2,500 products: