On the first day of the LuxLive 2016 exhibition in London, one of Europe’s largest lighting events, hundreds of visitors gathered at the IoT Arena to hear Neil Salt, Aurora’s Managing Director of the IoT Division and Chief Marketing Executive, present his views on ‘Retail & Connected Lighting. Can it be awesome?’.
Embrace new disruptive technology to succeed
Highlighting technologies that have proved disruptive in the past, Neil warned that what is around the corner will be equally as turbulent. He says “It’s not a time to be complacent about technology and the benefits it can provide”.
He explained how history has demonstrated that those unwilling or are too slow to change become victims of the disrupters, as well as revealing the companies already adopting change and what the value will be to those who embrace this technology.
“Consumers are becoming increasingly empowered. They want what they want, when they want it. This is ‘internet of me’... the connected environment can deliver to them information when and as they want it.”
Enhanced opportunities, increased revenues
Explaining why retailers stand to gain the most from connected lighting, Neil highlights the opportunities available that will lead to enhanced revenues, increased consumer engagement and significant value beyond illumination. He cites Amazon and Domino’s pizza as examples of companies that are endeavouring to remain at the forefront by keeping up with technology and meeting new customer demands and expectations.
Mark Halper, a freelance technology journalist hosting the event, brings the talk to an end with a Q&A session.
Watch the video