Chief Marketing Officer & Head of Product
Neil Salt is Aurora’s Chief Marketing Officer and Head of Product, reporting to Andrew Johnson.
With more than 15 years of experience in the lighting industry, Neil is responsible for the Group's global branding, marketing strategies, product development and product marketing teams.
His track record of success spans the entire marketing and technology mix, having run revenue-generating campaigns across a full suite of print and digital mediums. Both a seasoned marketer and an early adopter of technology, Neil’s passion lies in managing the collision of creativity and technology to create solutions for the Group's brands, products, user experiences and operational efficiencies.
For more than a decade, Neil served as Aurora’s Marketing & IT Director where he led the design and development of the company’s product information management platform – an endeavor in which he oversaw integrations with existing ERP, website, packaging and catalogue production.
Prior to co-founding Aurora, Neil was the Communications Manager for Dixons Group, later founding an early-stage digital design firm and visual marketing production business. Across his career, Neil has gained extensive international experience including work and travel in the Far East, South Africa, Australia, Europe, UK and the United States, enhancing his ability to adapt to differences in culture, business and social environments.
Neil earned a Bachelor of Fine Arts in Design & Technology from the University of Lincoln, UK. He is married with two children.