Home / About / Executive Team / Michael Shih

Michael Shih

Asia Managing Director


Michael is Aurora’s Asia Managing Director, reporting to Asia CEO Jack Huang.

He is responsible for the general business operations, daily management, corporate development, strategic planning and the handling of legal affairs.

Michael came to Aurora in 2010, bringing 26 years of experience in sales, marketing, manufacturing and corporate management in the industrial machinery sector. His experience has played a key role in the continued development of Aurora’s global OEM and ODM sales and vertical integration with equity partners in LED EPI/packaging.

Prior to joining Aurora, Michael was the President of Taiwan-based Falcon Machine Tools, achieving a 35 percent increase in EPS in his two years of leadership. Michael has held past roles in leadership internationally, working as President at Chevalier Machinery Inc. in Los Angeles, Calif., Vice President and Overseas Division Head at Victor Taichung Machinery in Taiwan, National Sales Manager at Fortune International, Inc. in New Jersey and Director at Victor Europe B.V. in the Netherlands.

He holds a Bachelor’s Degree in Mechanical Engineering from Tamkang University, Taiwan. He is married with one child.


Join Our Mailing List

The latest news & special offers, right to your inbox!

Don't worry. We know you value your privacy, which is exactly why we won’t share your information with anyone else.

Connect Across the Web

Connect & Share:

View Photos & Videos:

Browse Catalogues:

Registered UK Address: Aurora Ltd | 16 Alban Park | Hatfield Road | St. Albans | AL4 0JJ | England

TEL: +44 (0) 1727 83 66 11 | FAX: +44 (0) 1727 83 66 22

© 1999 - 2016 auroralighting.com


Select Location & Language

Aurora Lighting is a global organization serving markets around the world. Please select your region, or click below to visit our Global site to view our 2,500 products: