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Kevin R. Bell

Home / About / Executive Team / Kevin R. Bell

Executive Director

 

Kevin is Executive Director of the Aurora group of companies, reporting to Group MD Richard Sells.

Within the UK and Ireland, he is responsible for commercial strategy and business development; providing a framework for the coordination of sales activities and operational analytics to enhance the sales process and support divisional directors; and overseeing commercial terms and the customer service functions.

Since joining Aurora in 2004, Kevin has been responsible for the introduction of the Group’s successful UK/Eire Stockist Policy, to harmonise the levels of service and pricing offered to the customer base. He has played a key role in the negotiation of central terms with Aurora’s major customer groups, which has played a key part in the success of the sales growth. His constant involvement with customer marketing and promotional events has assisted with the development of the brand in the wholesale market and achievement of numerous Supplier of the Year awards from various key customer groups.

Prior to his work with Aurora, he spent 11 years as a Director at Deta Electrical Company Limited, latterly as joint Managing Director, where he was responsible for overseeing operations and systems. Kevin holds a Bachelor of Science in Computer Science and Statistics from London University. He is married with two children.

 

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