Home / About / Executive Team / Kevin R. Bell

Kevin R. Bell

Executive Director

Kevin is Executive Director of the Aurora group of companies, reporting to Group MD Richard Sells.

Within the UK and Ireland, he is responsible for commercial strategy and business development; providing a framework for the coordination of sales activities and operational analytics to enhance the sales process and support divisional directors; and overseeing commercial terms and the customer service functions.

Since joining Aurora in 2004, Kevin has been responsible for the introduction of the Group’s successful UK/Eire Stockist Policy, to harmonise the levels of service and pricing offered to the customer base. He has played a key role in the negotiation of central terms with Aurora’s major customer groups, which has played a key part in the success of the sales growth. His constant involvement with customer marketing and promotional events has assisted with the development of the brand in the wholesale market and achievement of numerous Supplier of the Year awards from various key customer groups.

Prior to his work with Aurora, he spent 11 years as a Director at Deta Electrical Company Limited, latterly as joint Managing Director, where he was responsible for overseeing operations and systems. Kevin holds a Bachelor of Science in Computer Science and Statistics from London University. He is married with two children.

Join Our Mailing List

The latest news & special offers, right to your inbox!

Don't worry. We know you value your privacy, which is exactly why we won’t share your information with anyone else.

Connect Across the Web

Connect & Share:

View Photos & Videos:

Browse Catalogues:

Registered UK Address: Aurora Ltd | 16 Alban Park | Hatfield Road | St. Albans | AL4 0JJ | England

TEL: +44 (0) 1727 83 66 11 | FAX: +44 (0) 1727 83 66 22

© 1999 - 2016 auroralighting.com


Select Location & Language

Aurora Lighting is a global organization serving markets around the world. Please select your region, or click below to visit our Global site to view our 2,500 products: